Week 6, Q. 2
http://beatsbydre.com/products/Products.aspx?pid=B5799
This an advertisement on the internet for beatsbydre powerbeats headphones. After seeing this ad, I was immediately able to recognize the concepts I read about in ch 5. Most especially the one that says, "We can accept a claim made by reputable authority whom we can trust as an expert on this kind of claim and who has no motive to mislead." These headphones are created by musical artist and producer, Dr. Dre. Knowing this, and especially if you know his songs, you would know that he is a good musician. This gives us reason to believe that he is selling a good headphone that will work well and produce the best sound. We have no reason, as a public who knows his work, to believe that he would mislead us. In his industry, he has a well recognized and well respected name, which he would never want to be tainted. If he were to put his name on bad quality or dissapointing headphones, that would hurt his credibility, so we believe what he says, recommends, and creates.
THATS WHY I HAVE A PAIR!!!!(:
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